is an independent
DESIGN STUDIO
by peter champelli
hand-crafting strategic
EXPLANATORY VIDEOS,
BRAND SYSTEMS,
and MUSIC VISUALS.
motel reel 2026
music: slim’s return // madlib
collaborators
EXPLANATORY VIDEOS
new york times: interactive gerrymandering explainer
an interactive game using the fictional land of hexapolis to explain gerrymandering.
play the game
documentary: explaining the roots of ithaca’s housing crisis
a 40-minute animated documentary detailing the history, root causes, and present-day challenges around ithaca’s housing affordability crisis.
watch the full, award-winning documentary
aclu: get-out-the-vote campaign
an explanatory campaign video that breaks down a special amendment added to the kentucky ballot. made in conjunction with creative agency Grid Principles.
watch the video
BRAND SYSTEMS
shopify campaign sizzle
a showcase of shopify’s award-winning visual branding, put into motion, implemented digitally and IRL.
watch the video
MORE:
the pudding: ident animation and sound design
mattr media: reel storyboard, design and animation
INTERACTIVE ART
MOTEL_HELLO
an interactive art piece where the viewer can affect the MOTEL logo via piano, drums, body movement and hand movement.
MUSIC VISUALS
live audio-reactive concert visuals
a custom, interchangeable build in touchdesigner for live concert visuals, allowing for spontaneous video-switching, ableton connection for bpm synchronization, midi-triggered overlays, live camera input, and unlimited 3D and 2D animated video inputs.
see the build in action
MORE:
animated concert posters
goodtimers ent. sizzle
music video: feyde // calling
music video: crae // pride
music video: rosario // uber
let’s make something together.
email me at peter@mo7el.com or fill this out:
“Hope is the belief that if you materially improve your circumstances, you will attain a new vantage point from which you will see things that you couldn’t see from where you were before.” – C.D.
“‘We all like to congregate,’ he went on, ‘at boundary conditions.’ ‘Really?’ said Arthur. ‘Where land meets water. Where earth meets air. Where body meets mind. Where space meets time. We like to be on one side, and look at the other.’” – D.A.
“It comes right out of here. It’s in you. And you put it on the canvas.” – B.R.
additional information
peter’s journalistic work
past clients:
new york times // r/ga // ACLU // the pudding // complex // shopify // wall street journal // amazon // scheme engine
services:
explanatory motion graphics (after effects, blender) // visual systems for brands (illustrator, photoshop, coding) // responsive music visuals // interactive art (touchdesigner) // 3D modeling and printing // visual design and experience design for live events
collaborators:
reel: aidan galassetti (0:17, co-design) // james benedict (0:18, additional design) // adrienne tong (0:22, design) // alex citrin-safadi (0:33, design) // max rust (0:43, data analysis) // seun erinle (0:51, design, storyboard) // peter champelli (direction, design, branding, editing, motion design)
marsy's law: seun erinle (design, storyboard) // grid principles (production) // peter champelli (motion design)
gerrymandering: ella koeze, denise lu, charlie smart (reporting, design) // peter champelli (motion design, social strategy)
ithaca voice home: alisha tamarchenko (co-lead reporting, co-production) // anna lamb (supervisory editing) // brian crandall, meghna maharishi, james barrata, (additional reporting) // jacob mroczek (additional photography) // peter champelli (co-lead reporting, co-production, design, motion design)
shopify: r/ga (design) // quickframe (producer) // peter champelli (storyboard, motion design)