is an independent

DESIGN STUDIO

by peter champelli

hand-crafting strategic

EXPLANATORY VIDEOS,

BRAND SYSTEMS,

and MUSIC VISUALS.

motel reel 2026
music: slim’s return // madlib
collaborators

EXPLANATORY VIDEOS

new york times: interactive gerrymandering explainer

an interactive game using the fictional land of hexapolis to explain gerrymandering.

play the game

documentary: explaining the roots of ithaca’s housing crisis

a 40-minute animated documentary detailing the history, root causes, and present-day challenges around ithaca’s housing affordability crisis.

watch the full, award-winning documentary

aclu: get-out-the-vote campaign

an explanatory campaign video that breaks down a special amendment added to the kentucky ballot. made in conjunction with creative agency Grid Principles.

watch the video

BRAND SYSTEMS

shopify campaign sizzle

a showcase of shopify’s award-winning visual branding, put into motion, implemented digitally and IRL.

watch the video

MORE:

the pudding: ident animation and sound design

mattr media: reel storyboard, design and animation

INTERACTIVE ART

MOTEL_HELLO

an interactive art piece where the viewer can affect the MOTEL logo via piano, drums, body movement and hand movement.

MUSIC VISUALS

live audio-reactive concert visuals

a custom, interchangeable build in touchdesigner for live concert visuals, allowing for spontaneous video-switching, ableton connection for bpm synchronization, midi-triggered overlays, live camera input, and unlimited 3D and 2D animated video inputs.

see the build in action

MORE:

animated concert posters

goodtimers ent. sizzle

music video: feyde // calling

music video: crae // pride

music video: rosario // uber

let’s make something together.

email me at peter@mo7el.com or fill this out:

“Hope is the belief that if you materially improve your circumstances, you will attain a new vantage point from which you will see things that you couldn’t see from where you were before.” – C.D.

“‘We all like to congregate,’ he went on, ‘at boundary conditions.’ ‘Really?’ said Arthur. ‘Where land meets water. Where earth meets air. Where body meets mind. Where space meets time. We like to be on one side, and look at the other.’” – D.A.

“It comes right out of here. It’s in you. And you put it on the canvas.” – B.R.

additional information

peter’s journalistic work



past clients:

new york times // r/ga // ACLU // the pudding // complex // shopify // wall street journal // amazon // scheme engine


services:

explanatory motion graphics (after effects, blender) // visual systems for brands (illustrator, photoshop, coding) // responsive music visuals // interactive art (touchdesigner) // 3D modeling and printing // visual design and experience design for live events

collaborators:

reel: aidan galassetti (0:17, co-design) // james benedict (0:18, additional design) //  adrienne tong (0:22, design) // alex citrin-safadi (0:33, design) // max rust (0:43, data analysis) // seun erinle (0:51, design, storyboard) // peter champelli (direction, design, branding, editing, motion design)

marsy's law: seun erinle (design, storyboard) // grid principles (production) // peter champelli (motion design)

gerrymandering: ella koeze, denise lu, charlie smart (reporting, design) // peter champelli (motion design, social strategy)

ithaca voice home: alisha tamarchenko (co-lead reporting, co-production) // anna lamb (supervisory editing) // brian crandall, meghna maharishi, james barrata, (additional reporting) // jacob mroczek (additional photography) // peter champelli (co-lead reporting, co-production, design, motion design)

shopify: r/ga (design) // quickframe (producer) // peter champelli (storyboard, motion design)